The Brand Recourse Benefits
An online marketing approach (CPM, CPC, CPL & CPA)
is focused over advertising goals. Brand Recourse avails you the inducing and supporting communication of your brand or product,
CPC (Cost per Click)- In this method, the publisher of the ad gets paid for the number of clicks on the ad placed on the site. To obviate fraudulent clicks, IP address is locked. These rates are tenacious by the advertiser and the publishing company.
CPL(Cost per Lead)- In this method, as per the mutual agreement between publishers and advertisers, the payment is made on the basis of the number of sign-ups made. It is utilized by the companies that needs solid leads where they place the text, graphical or flash ad on the publisher’s site to cause replication to their advertisement.
CPA(Cost per Action)- In this method, any activity done by the viewer on the ad, the publisher gets paid for it. The amount may vary for distinctive activities as it is very homogeneous to CPL